I'm Derek Klein. I am a multimedia journalist, a Spanish minor, and in two years I will have an MBA in marketing analytics. I believe in the importance of audience participation and the involvement of the audience in shaping coverage. It frustrates me that newsrooms understand the importance of measuring audience, but fail to act on the knowledge they gather about the audience.

While working at ESPN in London, I helped to shape how ESPN viewed the audience by creating a weekly top 25 program list. I created the list and passed it along to program directors to contribute to which programs are shown across the three channels.

I enjoy using social media, but I am interested in learning more about how to better reach different audiences to improve the content I produce. I am a sports fan, a fast-learner, adaptable, and I love to experiment within my field.